Advertising
| 1 |
ad |
abbr.
advertisement - advert abbr.
|
| 2 |
advertisement
|
n. item
of publicity for a product or service, in magazine,
on TV etc |
| 3 |
advertising agency
|
n.
company specialising in producing and placing
advertisements for clients |
| 4 |
AIDA |
abbr.
Attention, Interest, Desire, Action - the objective
of all advertisements |
| 5 |
benefit |
n.
advantage of a product or service, usually derived
from its features |
| 6 |
billboard
US |
n.
signboard, usually outdoors, for advertising
posters; hoarding UK |
| 7 |
circulation
|
n.
average number of copies of a magazine sold in a
particular period |
| 8 |
classified ads
|
n. small
advertisements in magazine or newspaper categorised
by subject |
| 9 |
commercial
|
n. paid
advertisement on radio or TV
|
| 10 |
coupon |
n. part
of a printed advertisement used for ordering goods,
samples etc |
| 11 |
double-page spread
|
n.
advertisement printed across 2 pages in a magazine
or newspaper |
| 12 |
eye-catcher
US |
n.
something that especially attracts one’s attention -
eye-catching adj. |
| 13 |
features |
n.
special characteristics of a product, usually
leading to certain benefits |
| 14 |
hoarding
UK |
n.
signboard, usually outdoors, for advertising
posters; billboard US
|
| 15 |
poster |
n. large
sheet of paper, usually illustrated, used as
advertisement |
| 16 |
prime time
|
n. hours
on radio & TV with largest audience, esp. the
evening hours |
| 17 |
promote |
v. to
(try to) increase sales of a product by publicising
and advertising it |
| 18 |
slot |
n.
specific time in a broadcasting schedule, when a
commercial may be shown |
| 19 |
target |
n.
objective; what one is aiming at - target
audience n. |
| 20 |
U.S.P. |
abbr.
Unique Selling Proposition; what makes a product
different from others |
|
