The Presentation
 |
...say it, |
Most presentations are divided into 3 main parts (+
questions):
| 1 |
INTRODUCTION |
Questions |
| 2 |
BODY |
| 3 |
CONCLUSION |
| |
Questions |
|
As a general rule in communication, repetition is
valuable. In presentations, there is a golden rule about
repetition:
- Say what you are going
to say,
- say it,
- then say what you have
just said.
In other words, use the three parts of your presentation
to reinforce your message. In the introduction, you tell
your audience what your message is going to be. In the body,
you tell your audience your real message. In the conclusion,
you summarize what your message was.
We will now consider each of these parts in more detail.
Introduction
The introduction is a very important - perhaps the most
important - part of your presentation. This is the first
impression that your audience have of you. You should
concentrate on getting your introduction right. You should
use the introduction to:
- welcome your audience
- introduce your subject
- outline the structure of your presentation
- give instructions about questions
The following table shows examples of language for each
of these functions. You may need to modify the language as
appropriate.
| Function |
Possible language |
| 1 Welcoming your audience |
- Good morning, ladies and gentlemen
- Good morning, gentlemen
- Good afternoon, ladies and gentleman
- Good afternoon, everybody
|
| 2 Introducing your subject |
- I am going to talk today about...
- The purpose of my presentation is to
introduce our new range of...
|
| 3 Outlining your structure |
- To start with I'll describe the progress
made this year. Then I'll mention some of the
problems we've encountered and how we overcame
them. After that I'll consider the possibilities
for further growth next year. Finally, I'll
summarize my presentation (before concluding
with some recommendations).
|
| 4 Giving instructions about
questions |
- Do feel free to interrupt me if you have any
questions.
- I'll try to answer all of your questions
after the presentation.
- I plan to keep some time for questions after
the presentation.
|
Body
The body is the 'real' presentation. If the introduction
was well prepared and delivered, you will now be 'in
control'. You will be relaxed and confident.
The body should be well structured, divided up logically,
with plenty of carefully spaced visuals.
Remember these key points while delivering the body of
your presentation:
- do not hurry
- be enthusiastic
- give time on visuals
- maintain eye contact
- modulate your voice
- look friendly
- keep to your structure
- use your notes
- signpost throughout
- remain polite when dealing with difficult questions
Conclusion
Use the conclusion to:
- Sum up
- (Give recommendations if appropriate)
- Thank your audience
- Invite questions
The following table shows examples of language for each
of these functions. You may need to modify the language as
appropriate.
| Function |
Possible language |
| 1 Summing up |
- To conclude,...
- In conclusion,...
- Now, to sum up...
- So let me summarise/recap what I've said.
- Finally, may I remind you of some of the
main points we've considered.
|
| 2 Giving recommendations |
- In conclusion, my recommendations are...
- I therefore suggest/propose/recommend the
following strategy.
|
| 3 Thanking your audience |
- Many thanks for your attention.
- May I thank you all for being such an
attentive audience.
|
| 4 Inviting questions |
- Now I'll try to answer any questions you may
have.
- Can I answer any questions?
- Are there any questions?
- Do you have any questions?
- Are there any final questions?
|
Questions
Questions are a good opportunity for you to interact with
your audience. It may be helpful for you to try to predict
what questions will be asked so that you can prepare your
response in advance. You may wish to accept questions at any
time during your presentation, or to keep a time for
questions after your presentation. Normally, it's your
decision, and you should make it clear during the
introduction. Be polite with all questioners, even if they
ask difficult questions. They are showing interest in what
you have to say and they deserve attention. Sometimes you
can reformulate a question. Or answer the question with
another question. Or even ask for comment from the rest of
the audience. |
